Pirelli enters the world of clothing design with the P Zero project. Leaving aside fashion formulae and seasonal tendencies, in two years of research a group of experts has come up with a selection of unique styles. Archetypes successively developed in variations of colour and materials, in order to concentrate the functions of several items and accessories into a single piece. The natural evolution of the P Zero project for the next winter is represented by the new warm proposals derived from the progenitors P Zero Aria parka and the P Zero Acqua shoes. New materials and new cuts, without concessions to fashion, always derived from the original concept of Industrial Design by Pirelli P Zero: the synthesis between aesthetic and functionality joined to the Pirelli technology.

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